--- title: "Brasil encerrou 2024 com mais de 6,65 milhões de turistas estrangeiros, alta de 12,6%" url: https://mercadocomum.com/brasil-encerrou-2024-com-mais-de-665-milhoes-de-turistas-estrangeiros-alta-de-126/ author: Carlos Alberto Teixeira de Oliveira date: 2025-01-25T09:32:50-03:00 categories: [Turismo] tags: [6, 65 milhões de turistas estrangeiros, alta de 12, Brasil encerrou 2024 com mais de 6] --- # Brasil encerrou 2024 com mais de 6,65 milhões de turistas estrangeiros, alta de 12,6% (Foto: André Zimmerer/MTur) ***Somente em dezembro, o país recebeu mais de 690,2 mil visitantes de fora, número 11,1% maior do que o registrado em 2023*** O ano de 2024 se consagrou como o melhor da história para o turismo internacional no Brasil. Prova disso é que o país alcançou a marca recorde de 6.657.377 turistas estrangeiros no ano, um crescimento de 12,6% em comparação ao ano anterior. Os dados consolidados foram divulgados nesta terça-feira (07.01) pelo Ministério do Turismo, Embratur e Polícia Federal (PF). Somente em dezembro, 690.236 estrangeiros visitaram o Brasil, número 11,1% maior que o registrado no mesmo mês de 2023 e o terceiro melhor dezembro da série histórica. “É uma alegria poder divulgar números tão positivos para o nosso país. Esse aumento reflete o nosso trabalho de promover a imagem do Brasil no exterior. Campanhas publicitárias estratégicas, estruturação dos destinos, participação em feiras internacionais, nosso escritório da ONU Turismo no Rio de Janeiro e o fortalecimento de parcerias dentro e fora do país impulsionaram nossa visibilidade, evidenciando a diversidade de experiências que o Brasil tem a oferecer, como paisagens naturais e nossa herança cultural”, destacou o ministro do Turismo, Celso Sabino. Os estados de São Paulo (2.207.015), Rio de Janeiro (1.513.235), Paraná (894.536) e Rio Grande do Sul (879.412) despontaram como as principais portas de entrada desses visitantes em 2024. Proporcionalmente, estados como Roraima (97%), Santa Catarina (71,7%), Bahia (52,8%) e o Pará (47,4%), que receberá a COP30 no final do ano, registraram aumentos expressivos no número de estrangeiros em seus territórios. Os “hermanos” continuam liderando o volume de visitantes internacionais que chegam ao Brasil. Mais de 1.953.548 argentinos desembarcaram no país este ano. Os Estados Unidos ocupam a segunda posição, tendo enviado 696.512 turistas. Os chilenos vêm logo atrás, com 651.776 chegadas aos destinos brasileiros. Já os vizinhos Paraguai e Uruguai, juntos, somaram mais de 833.412 visitantes. Dois em cada três turistas internacionais que chegam ao país vêm de avião. Esse meio de transporte segue como o principal acesso para esses visitantes, enquanto o transporte terrestre corresponde a 28,7% do total. “O crescimento no número de visitantes internacionais é uma das principais metas do Plano Nacional de Turismo (PNT) 2024-2027, que tem como objetivo consolidar o Brasil como o principal destino turístico da América do Sul. Nossa expectativa é superar a marca de 8,1 milhões de turistas estrangeiros por ano, gerando mais de US$ 8,1 bilhões em receitas e fortalecendo ainda mais a economia nacional”, concluiu o ministro do Turismo, Celso Sabino. Até novembro de 2024, o valor gasto pelos turistas estrangeiros no país somou US$ 6,62 bilhões, a maior cifra registrada nos 11 primeiros meses do ano desde 1995. O número é 5,3% superior ao verificado no mesmo período de 2023 (US$ 6,29 bilhões) e ultrapassa, inclusive, o valor de igual período em 2014 (US$ 6,30 bilhões), quando o país sediou a [**Copa do Mundo**](https://mercadocomum.com/copa-do-mundo/) de Futebol. O presidente da Embratur, Marcelo Freixo, atribuiu os resultados ao acerto do trabalho de promoção internacional realizado pela Agência nos últimos dois anos. “Na Embratur, conseguimos estruturar a promoção do Brasil no exterior com programas e projetos inovadores, e que estão sendo copiados mundo afora. É uma política eficiente e o resultado quem sente é o povo brasileiro em cada região do país. Esse crescimento expressivo que tivemos em 2023 e 2024 vai se manter nos próximos anos, e o turismo brasileiro começa a virar uma página importante de deixar de ser um potencial para se tornar uma realidade, um segmento da economia protagonista na geração de emprego e renda, de atração de receitas internacionais, e modelo de um desenvolvimento econômico que pode ser aliado do meio ambiente”, explicou. **AÇÕES –** Na atração de turistas internacionais, o Ministério do Turismo, em parceira com a Embratur, tem trabalhado em diferentes frentes. Em dezembro de 2023, foi inaugurado no Rio de Janeiro (RJ) o primeiro Escritório da Organização Mundial do Turismo (OMT) nas Américas e no Caribe. Fruto de uma intensa articulação do governo brasileiro, a unidade colocará o país definitivamente no cenário dos grandes players globais do setor, com o planejamento e a adoção de ações em prol do desenvolvimento sustentável de toda a região. Além disso, para reforçar a vinda desses turistas, o MTur, em parceria com a Embratur, voltou a marcar presença em grandes e estratégicos eventos internacionais de promoção dos destinos brasileiros. A ação envolve a divulgação da “Marca Brasil”, importante iniciativa para reconstruir a imagem do país no exterior — agora devidamente compromissado com a sustentabilidade, a diversidade e a inclusão no setor turístico. O Brasil também lançou a marca “Visit South America: um lugar, vários mundos”. A estratégia é uma parceria do governo brasileiro com Argentina, Paraguai, Uruguai e Chile para, de forma integrada, promover e posicionar internacionalmente os destinos desses países, com foco em atrativos naturais, gastronômicos e de hospitalidade. **FUTURO –** Para 2025, o Governo Federal anunciou que os novos editais regionalizados do Programa de Aceleração do Turismo Internacional (PATI) têm previsão de R$ 63,6 milhões em investimentos para a atração de novos voos em rotas nacionais. A expectativa é de que sejam ofertados ao menos 500 mil novos assentos no período de um ano. Esse número já impacta o recorde de assentos de voos internacionais para a temporada de verão 2024/2025: serão 7,48 milhões, um crescimento de 19% em comparação ao verão de 2023/2024. Além disso, no próximo ano, o Brasil receberá importantes eventos, como a Conferência do Clima da ONU, a COP30, que será realizada em Belém, no Pará, e a reunião do BRICS, em Brasília, que devem atrair milhares de visitantes internacionais para o país. MERCADOCOMUM estará circulando, em dezembro, com uma edição especial impressa e outra eletrônica trazendo matérias sobre os premiados, as empresas/instituições e personalidades – destacando a relevância desta iniciativa para a economia e o desenvolvimento de Minas Gerais. Cabe, ainda ressaltar, a importância da realização desse evento, que reúne expressiva parcela formadora do PIB mineiro e obtém ampla repercussão na mídia em geral. Nesta edição especial constará o descritivo do XXVIII Ranking de Empresas Mineiras, listando-se as Maiores Empresas de Minas – em ordem alfabética, por setor econômico, receita operacional líquida, resultado, patrimônio líquido e ativos totais, entre outros. MercadoComum, ora em seu 31º ano de circulação e em sua 336ª edição é enviado, mensalmente, a um público constituído por 121 mil pessoas formadoras de opinião em todo o país diretamente, via email e Linkedin, Whatsapp,Telegram, além de estar disponibilizado, para acesso, o seu site *www.mercadocomum.com*, juntamente com as suas edições anteriores. De acordo com estatísticas do Google Analytics Search a publicação MercadoComum obteve – de 03 de outubro de 2023 a 03 de novembro de 2024 – 38 milhões de visualizações no acumulado do período. 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